Cliff Hazel gives his talk How To Copy Spotify in 30 Min*:
We often hear of people trying to be like Spotify by copying some of our most visible artifacts. In this talk I’ll explain why copying us might be harder than it sounds, and perhaps even a bad idea. Specially I will share some of the lesser known principles and practices, and more importantly what we don’t do, which I believe are more important.
Cliff Hazell has made a career out of breaking down the obstacles that stand in the way of great work. He is often challenging the status quo in his quest to develop the right culture and systems for creation of excellent products. After a tour of addresses across South Africa, Cliff moved to Stockholm where he works on the Coaching team at Spotify.