David Hussman to Give Keynote Address and Workshop at PNSQC

Andy McGrath Dude Presentations, News

David Hussman will give one of the keynote talks and a full-day workshop at the 33rd annual Pacific NorthWest Software Quality Conference (PNSQC) in Portland, OR. The conference will take place from October 12th to the 14th.

David’s talk How to Build the Wrong Thing Faster and Learn From It will be about thinking in product rather than getting things done.

Here’s the description: “For years we’ve worked hard at software development. Agile methods have allowed teams establish better flow in software development, refactoring language, not just code, presents itself as the next meaningful evolution. Can ‘software development’ be refactored to ‘product development’? Some brave pioneers that are already doing this, and are re-learning that building the product is much less clear than simply getting work done. The land of product development is filled with holes or ambiguity and laced with land mines of wrongness. Ideas that you are certain about often fizzle or change when you watch someone interact with your product. Being overly certain or overly focusing on ‘just getting work done’ are weak weapons in a place where being wrong, and learning from it, is a vital part of finding your way to success.

Instead of talking about ‘why you should do agile,’ let’s explore ‘why you should think in product,’ assuming you are using some agile practices. Our journey will explore the messy, sloppy and non-linear aspects of product development. Along the way, we’ll investigate how software construction is important, but courageously failing and learning in product is even more essential. We’ll look at how some teams are producing more real product value with less code. We will also peer into the world of program level development, where collections of teams produce product without injecting incidental complexity by employing what you might call ‘test driven product.’

Who knows, toward the end of the journey, we might even rally to refactor the agile manifesto to read ‘Learning in Product over Simply Getting Things Done.’”

In addition to the keynote, David will also be giving the workshop Thinking and Working in Product: Lean UX and Agile Product Tools and Processes.

More information and announcements about the conference can be found here.